THE ONE REASON FOR TIPS VS. A BOOK
Promote Your Products or Services with Tips
Offer Value-Added Products of Tips
Add New Revenue from Tips Products
Be the Subject Matter Expert You Are
Tips are initial entry points to your expertise by a reader or listener who may be investigating your knowledge for the first time.
You serve those people best by your first tips being basic, basic, basic! Basic is valuable, no matter what. The tip is either:
New information
Information known and forgotten
Confirmation from an expert that what I already know is valid.
Intermediate and Advanced info comes later and keeps your audience coming back for more stuff from you.
New profitable revenue directly from tips
Repeat buyers of repurposed content
Rewarding promo tools for bulk buyers
Business-driving social media content
Distinction from zillions of colleagues
Seamless door-opener to opportunities
New profitable revenue directly from tips
Repeat buyers of repurposed content
Rewarding promo tools for bulk buyers
Business-driving social media content
Distinction from zillions of colleagues
Seamless door-opener to opportunities
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